50″ 50UR781C Smart TV
Reveal the Last Detail
LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour and remarkable detail.
α5 AI Processor 4K Gen6
Boost Your Viewing Experience
α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.
Redefine Scale of 4K
Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.
See UHD TV on a Whole New Scale
Experience your favourite content up-close with an ultra-big 4K UHD TV.
The Perfect Fit for Full Sound
Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.
When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.
webOS 23 new Home
Tailored to Your Liking
From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.
Get tailored movie recommendations, an overview of your team’s next games, and your own notifications, all from one place dedicated to you.
Create dedicated cards for your favourite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.
Smart Assistant & Connectivity
LG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.
Cinema-Like Immersion at Home
Watch in 4K and enjoy a viewing experience like the ones in the cinema.
Endless Content On Demand
Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.
AAA Gaming Begins Here
Transform your experience with fast, smooth gaming and feel like you’re truly immersed in the game.
Game Optimizer & Dashboard
Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.