For the Zenvo Aurora Tur launch at the 2025 Goodwood Festival of Speed, Dynamo LED Displays supplied and installed a 2mm pixel pitch LED screen and the stand’s audio system, so the 280mph hypercar was unveiled in front of its own film, aerodynamics footage and live festival feeds inside the Zenvo pavilion.
Updated September 2026. Case study first published July 2025.
Project facts
| Event | Goodwood Festival of Speed, July 2025 |
|---|---|
| Client | Zenvo Automotive, launch of the Aurora Tur |
| Screen | 2mm pixel pitch LED screen from Dynamo’s DRE rental range, recessed into the pavilion wall |
| Audio | Stand audio system supplied, installed and calibrated by Dynamo |
| Content | Aurora Tur launch film, aerodynamics and powertrain sequences, live festival feeds |
| Scope | LED and audio supply, installation and event support by Dynamo LED Displays |
The brief: a screen that keeps up with a 280mph car
Zenvo brought the Aurora Tur, described by Top Gear as a 280mph hypercar, to Goodwood for its public launch. The pavilion needed a screen that visitors would stand close to, in daylight spilling through the open frontage, and sound that could carry the car’s V12 over a festival crowd. Both had to be rigged and struck around the festival’s access windows.
What Dynamo installed
A 2mm LED screen recessed into the pavilion
The screen was built from 2mm pixel pitch rental cabinets and set flush into the wall of the pavilion’s inner room, next to the display engine. At 2mm the picture holds up from a metre or two away, which is where visitors stood, and the flush build made it read as part of the architecture rather than a hire screen. Our event rental LED panels guide covers the cabinet types used for this kind of build.
Content that told the car’s story
The screen ran the Aurora Tur launch film, sequences on the car’s aerodynamics and hybrid powertrain, and live feeds from the festival, so visitors who could not get close to the car on the stand saw it moving. Content was supplied by Zenvo and mapped by Dynamo to the screen’s pixel canvas.
Audio calibrated for a festival stand
Dynamo also supplied and installed the stand’s audio system and calibrated it in place, so the engine note in the films and the presenter’s announcements carried across the pavilion without fighting the neighbouring stands. Sound is often left to the last minute on exhibition stands; here it was specified with the screen.
Current Dynamo options for a launch or exhibition screen
The figures below are from the DRE Series datasheet, the rental range Dynamo uses for product launches and exhibition stands. All DRE cabinets are 496 × 496 mm, 9.2 kg, with a 1,920 to 3,840 Hz refresh rate for filming.
| Model | Pixel pitch | Cabinet resolution | Brightness | Suited to |
|---|---|---|---|---|
| DRE P1.93 | 1.93mm | 256 × 256 px | 800 nits or more (indoor) | Launch rooms viewed from about 2 m |
| DRE P2.58 | 2.58mm | 192 × 192 px | 800 nits or more (indoor) | Larger stand backdrops viewed from 3 m |
| DRE P2.58 outdoor | 2.58mm | 192 × 192 px | 3,500 nits or more, IP65 front | Open-air stands and outdoor stages |
For a short-term event the screen is hired rather than bought; see LED screen hire for how that works, and our guide to power requirements for event LED screens for the site side.
Related Dynamo launch and event projects
- Oculus Quest 2 launch at Harrods
- P4 LED video wall for the LG G4 London launch
- ABG Lab cosmetics launch in Mayfair
- Car showroom LED screens: buying guide
- Right-angle LED wall for an exhibition stand
LED screens for car launches: frequently asked questions
What LED screen did Dynamo use for the Zenvo Aurora Tur launch at Goodwood?
A 2mm pixel pitch rental LED screen from Dynamo’s DRE range, built flush into the wall of the Zenvo pavilion’s inner room beside the display engine. It played the Aurora Tur launch film, aerodynamics and powertrain sequences and live festival feeds for the run of the 2025 Goodwood Festival of Speed, with Dynamo also supplying the stand’s audio.
Which pixel pitch suits a product launch stand?
Take the closest viewing distance. Visitors on a launch stand stand a metre or two from the screen, so 1.9mm to 2.6mm keeps the picture continuous; a stand backdrop seen from across an aisle works at 2.6mm to 3.9mm. Finer pitch costs more per square metre, so it is spent where people stand closest, as it was at Goodwood.
Can a hire LED screen be built flush into a stand wall?
Yes. Rental cabinets are hung or stacked on a frame set behind the stand wall so the LED face sits level with the finish, as on the Zenvo pavilion. The frame needs a rear service route and the stand builder needs the exact cabinet module so the aperture is cut to size. Dynamo supplies the frame drawing before build.
Does Dynamo supply audio as well as LED screens for events?
Yes. At Goodwood Dynamo supplied, installed and calibrated the stand’s audio system alongside the LED screen, so the launch film’s engine sound and the presenter’s voice carried across the pavilion. Specifying screen and sound together avoids the usual last-minute audio add-on and means one crew handles rig, run and strike.
How is an outdoor festival screen different from an indoor one?
An outdoor screen needs a weather-sealed cabinet, IP65 at the front on Dynamo’s outdoor DRE panels, and brightness above 3,500 nits to stay readable in sunlight. The Zenvo screen sat inside the covered pavilion, so an indoor 2mm cabinet at 800 nits or more was the right choice; an open-air stage would take the outdoor version at a coarser pitch.
Get a quote for a launch or event LED screen
Send us the stand drawings, the event dates and the closest viewing distance, and we will come back with a pixel pitch, a screen size and a written quote for hire, rig and strike. Get a quote or call 020 3489 9878.
