Project Overview: A Glamorous Event in London’s Mayfair
On 25 June 2025, ABG Lab – a cutting-edge aesthetics and skincare innovator – hosted an exclusive cosmetics launch event at Isabel’s in London’s Mayfair. The intimate venue was filled with industry influencers and beauty experts, including Dr. Elina Tester (ABG Lab’s founder and a renowned skincare scientist). To captivate this high-profile audience, Dynamo LED Displays was commissioned to provide a state-of-the-art visual setup. As a leading provider of LED screen hire in London, Dynamo delivered a show-stopping solution: two breathtaking LED video walls that transformed the space into a high-tech, immersive showcase.
Ultra-Fine 1.2mm LED Walls Deliver Seamless Visuals
✨ Luxe meets LED ✨ Dynamo LED supplied two LED walls, each measuring 4.5 m (W) × 2 m (H). These weren’t ordinary screens – they were Dynamo DRE Series panels with an ultra-fine 1.2 mm pixel pitch. This extremely tight pixel density meant each wall boasted a razor-sharp 3456 × 1536 px resolution, producing crisp imagery even at close viewing distances. The content – from product videos to branding graphics – appeared vivid and lifelike, with no visible pixels even up close thanks to the fine pitch and seamless LED modular design. The bezel-free LED walls created one continuous canvas, ensuring the luxury skincare visuals were displayed without any interruptions or gaps. The result was flawless visuals that elevated the entire experience, immersing guests in ABG Lab’s brand story.
Technical Highlights at a Glance
Display Setup: 2× LED video walls (4.5 m × 2 m each), installed as a rental for the one-day event.
Ultra-Fine Pitch: DRE Series 1.2 mm LED walls for high-resolution, close-range viewing (3456 × 1536 pixels per screen).
GOB Technology: Glue-on-Board (GOB) LED modules with a protective resin layer, making the screens impact-proof, dust-proof, moisture-proof and ensuring a smooth, glass-like surface.
Processing & Playback: Content driven by a NovaStar ET4S-G media server (8K-capable) and a NovaStar H2all-in-one processor for perfect synchronisation and image quality on fine-pitch LED walls.
Fast Installation: Same-day install and de-rig – delivered, set up, and dismantled within hours to meet the event’s tight schedule.
Same-Day Installation and Professional Execution
Dynamo’s team provided a turnkey event screen installation service, handling everything from delivery to calibration. On the morning of the event, the crew quickly assembled the two large LED walls at Isabel’s without disrupting the venue’s operations. The DRE Series panels feature a convenient front-serviceable design, allowing for swift module adjustments and alignment from the front side – crucial in a space-constrained, upscale venue. Content was tested and fine-tuned on-site, and by the time guests arrived, the screens were live with dynamic imagery. Immediately after the event concluded, Dynamo’s technicians de-rigged the LED walls the same day. This efficient teardown demonstrated the benefit of a rental service that understands tight event schedules. The entire process was seamless, underlining Dynamo’s reputation for professional, punctual installation in high-end settings.
DRE Series LED Technology – Built for Luxury Events
The choice of Dynamo’s DRE Series 1.2mm LED panels was pivotal in delivering a premium experience. These high-end LED displays are engineered for applications where quality and reliability are paramount – exactly what a luxury cosmetics launch demands. GOB technology (Glue On Board) in the DRE Series means each LED module is coated with a transparent resin, protecting the LEDs from damage and spills. This yields a host of benefits for events and retail showcases:
Durability: The resin layer makes the screen impact-resistant and rugged, so it can withstand accidental touches or knocks in a busy event environment. It’s also dust-proof and moisture-proof, a safeguard against venue conditions or catering mishaps.
Seamless Visuals: The resin-covered surface is smooth and glare-free, delivering true black levels and high contrast for vibrant visuals. Even under camera flash or bright venue lighting, the screens maintained deep blacks and rich colours, ideal for highlighting luxury skincare imagery.
Close-Range Clarity: With a 1.2 mm ultra-fine pitch, the DRE screens showed intricate details with no visible pixelation. Attendees could stand just a couple of meters away and still see a clear, cohesive image – perfect for an intimate launch where guests mingle near the displays.
Easy Maintenance: The front-serviceable, X-Res modules (Dynamo’s term for GOB LED) are easy to clean and maintain. Unlike traditional SMD LEDs, these panels can be gently wiped if needed, since the LEDs are sealed under the resin layer (traditional SMD diodes are exposed and can’t contact moisture). This feature ensured that the screens looked pristine throughout the event, even after a full evening of use.
Overall, the DRE Series LED walls offered a combination of ultra-fine resolution, durability, and ease-of-use that is ideal for luxury and retail environments. From high-fashion runways to cosmetics pop-ups, this technology guarantees that visual content looks its absolute best while meeting the practical demands of event production.
Advanced Media Server & Processing for Flawless Playback
To ensure the stunning visuals ran without a hitch, Dynamo deployed a NovaStar ET4S-G media server alongside a NovaStar H2 video processor. This powerful combo acted as the brains behind the LED walls:
The NovaStar ET4S-G is a high-performance media server capable of handling extreme resolutions (up to 8K×4K output!). For the ABG Lab event, the ET4S-G managed all the video content playback in perfect sync, delivering pixel-perfect content to match the LED walls’ 3456×1536 resolution. Its robust processing meant that even the most detailed product images and motion graphics ran smoothly, with no lag or drop in quality.
The NovaStar H2 is NovaStar’s flagship all-in-one LED video wall processor, designed especially for fine-pitch LED screens. Using the H2 ensured that the two LED walls were driven with excellent image processing and synchronisation, effectively operating as one giant canvas when needed. The H2’s advanced scaling and splicing capabilities kept the visuals calibrated and aligned across both 4.5m × 2m screens, even when showing one continuous video.
This cutting-edge control system gave Dynamo’s operators granular control over the content. They could adjust brightness, color, and picture settings on the fly to adapt to the ambient lighting in Isabel’s. More importantly, the reliable hardware guaranteed there were no technical glitches – a critical factor when dealing with VIP events. The result was a flawless presentation: video loops, live social media feeds, and branding assets all rendered in real-time with perfect clarity. High-end events like this demand such rigor, and Dynamo LED Displays delivered with the help of NovaStar’s top-tier technology.
Client Praise for Dynamo’s Professionalism and Expertise
The success of the ABG Lab launch was a team effort, and Dynamo’s work earned rave reviews from the event organisers. “Working with Dynamo LED Displays was a seamless experience. Their professionalism and technical expertise ensured our visuals were stunning and on schedule – they truly brought our vision to life,” said Sasha from Tech Events, the production agency behind the launch. This feedback underscores Dynamo’s commitment to excellence. From the initial consultation to the on-site execution, Dynamo’s crew collaborated closely with the event planners to make sure every detail was perfect. The positive testimonial highlights how event professionals value Dynamo’s reliability, especially for high-stakes, luxury projects where there is zero margin for error.
Elevating Luxury Events with LED Screen Hire – Contact Dynamo LED Displays
Dynamo LED Displays’ work at the ABG Lab launch exemplifies how the right LED screen rental can transform an event into an immersive, memorable experience. The combination of ultra-fine-pitch 1.2mm LED walls, robust event screen installation services, and high-end processing equipment resulted in a truly standout visual showcase for a luxury brand. Whether it’s a luxury LED screen rental for a product launch, a fashion show, or a corporate gala, Dynamo has the expertise to deliver seamless, high-impact displays that wow audiences.
Ready to elevate your next event? Contact Dynamo LED Displays today to discuss LED screen hire in London or anywhere your brand needs a spectacular visual solution. From concept to teardown, Dynamo’s team will ensure your project shines with the same level of professionalism and innovation that made the ABG Lab cosmetics launch a glowing success. Let us bring your vision to light – literally – with cutting-edge LED display technology.
