Dynamo LED Displays supplied P2.5mm flexible LED modules for the new Irish whiskey store in Terminal 1 at Dublin Airport. The rubber-based modules were formed into a curved wave that runs along the fascia above the shopfront, carrying messages to passing passengers. It was Dynamo’s second LED project at the airport, after the LED tunnel in the same terminal.
Updated October 2026. Case study first published August 2018.
Project facts
| Location | Irish whiskey store, Terminal 1, Dublin Airport, Ireland (dublinairport.com) |
| Display | P2.5mm flexible LED modules on a rubber base, formed into a curved wave along the shopfront fascia |
| Setting | A new store for Irish whiskey, opened as part of an £8 million retail refit and stocking 371 whiskies at launch, as reported when this case study was first published |
| Content | Retail messaging for passengers, such as “Buy before you fly, collect on your return” |
| Background | Dynamo’s second project at Dublin Airport, following the LED tunnel in Terminal 1 |
| Scope | Supply of the flexible LED modules for the curved fascia |
The brief: a sign that follows the curve of the shop
The whiskey store sits on a curved frontage in the departures retail area, and a flat LED sign would have cut across that line. The fit-out needed a display that could follow the sweep of the fascia and read as part of the architecture, with messages that change through the day. That is what flexible LED is for: modules that bend to the shape of the structure rather than forcing the structure to be flat.
What Dynamo supplied
P2.5mm modules on a rubber base
Conventional LED modules are built on a rigid board and aluminium frame. The modules used here mount the LEDs on a rubber base, so each one can curve in one direction and the run can be fixed to a curved substrate. At 2.5mm pixel pitch the text stays crisp from the concourse, where passengers read it from a few metres away while walking past.
A wave shape across the shopfront
The modules were arranged to form a continuous wave along the top of the store, so the display reads as a single ribbon rather than a row of panels. Because the LED follows the fascia, the shop’s branding, the LED messaging and the architecture line up when viewed from the walkway.
The second Dynamo project at Dublin Airport
Dynamo had already fitted an LED tunnel in the same terminal, which passengers walk through on their way to the gates. The whiskey store fascia followed that project, and both used fine-pitch indoor LED chosen for close viewing in a busy, brightly lit concourse. Dynamo’s airport work also includes the arrivals LED at Dubai International Airport Terminal 3.
Current Dynamo options for a curved shopfront LED
Today Dynamo builds curved fascias and shopfront signs three ways: flexible modules for tight radii, standard modules faceted around a gentle curve, and purpose-built curved cabinets. DIT Pro figures are from the supplier specification and DX figures from the DX Series datasheet; the DFX module size is from its specification. No prices are given here. For shopfront formats see LED shopfront displays, and for a full explanation of how flexible LED works see the flexible LED screens guide.
| Option | Pixel pitch | Module | Suited to |
|---|---|---|---|
| DFX flexible modules | 1.86mm | 320 × 160 mm flexible module | Tight-radius waves, curved fascias, columns and soffits |
| DIT Pro P1.9 | 1.95mm | 250 × 250 mm front-service module, 128 × 128 px | Flat fascias and gentle curves faceted in 250 mm steps, read at close range |
| DX2.5 | 2.5mm | 250 × 250 mm module, 100 × 100 px | Longer fascias and signs read from across a concourse |
Related Dynamo curved and airport LED projects
- LED tunnel experience at Dublin Airport Terminal 1
- Dubai Airport Terminal 3 arrivals LED
- 24 m curved LED ticker
- Curved 2mm LED arch in the Manchester City directors’ box
- Curved LED screens for a Ralph Lauren retail activation in Paris
Flexible LED modules: frequently asked questions
What are flexible LED modules?
Flexible LED modules mount the LEDs on a bendable base, usually rubber or a thin flexible circuit board, instead of a rigid board and aluminium frame. Each module can curve in one direction, so a run of them can follow a curved wall, a column or a wave-shaped fascia. The Dublin Airport whiskey store used P2.5mm flexible modules on a rubber base.
How tight a curve can flexible LED follow?
It depends on the module. Rubber-based modules bend to a radius measured in tens of centimetres, which suits columns and tight waves, while standard rigid modules can only approximate a gentle curve in flat steps. Dynamo checks the radius against the module specification before quoting and builds a test section where the geometry is unusual.
What pixel pitch does a shopfront LED sign need?
Match the pitch to the closest normal viewing distance. A fascia read by passengers walking past at two to four metres works at 1.9mm to 2.5mm, which keeps text sharp without paying for a finer pitch than anyone can see. Signs read from across a wide concourse or car park can use a coarser pitch.
Can flexible LED be fitted to an existing shopfront?
Yes, provided there is a substrate to fix to and a route for power and data. The modules are fixed to a curved backing panel that is cut to the fascia, then cabled back to a controller in the shop. Work in an airport is planned around trading hours and security access, which is why modules are prepared off site and fitted in short windows.
Does Dynamo supply LED in Ireland?
Yes. Dynamo has delivered two LED projects at Dublin Airport Terminal 1, the LED tunnel and this flexible fascia, and supplies and installs across Ireland and the UK from its London base. Design, content set-up and remote monitoring are handled from the UK, with installation teams travelling to site.
Get a quote for a curved or flexible LED display
Send us the shape and dimensions of the fascia or structure, the viewing distance and the site, and we will come back with a module recommendation, a pixel pitch and a written quote. Get a quote or call 020 3489 9878.
