Virtual Production LED Screen Hire For Champions League Advert Featuring The Band Primal Scream
The Champions League is one of the most prestigious football competitions in the world and countless people spend countless hours eagerly watching their favourite teams. This year TNT Sports, formerly known as BT Sport, wanted to produce an impressive ad campaign that would capture their audiences’ attention as they watched this beloved tournament. To do this, they approached Dynamo LED for a virtual production LED screen hire and through it created a truly incredible advert that captivated its viewers! This post will explore the details of what went into delivering this cinematic experience – from high quality LED screens to experienced technicians working hard behind the scenes. Read on to find out more about virtual production LED screen hire and how you can make use of it for your own projects!
1. Introducing TNT Sport: Overview of the brand’s history and how it has evolved into what it is today
2. Champions League Advert Project Overview : A brief synopsis of the project including its concept and goals
3. How Virtual Production LED Screen Hire Can Help : Explaining the advantages of using a virtual production LED screen for filming commercials
4. The Benefits of Hiring From Dynamo LED : An overview of the services that this company provides and why they would be beneficial in this particular project
5. The Resulting Video : A review of the final product with comments from TNT sport execs on their satisfaction with the outcome
6. Reflection on Collaboration between TNT Sport & Dynamo LED : Highlighting key points of communication, collaboration and success factors for this project
Introducing TNT Sport: Overview of the brand’s history and how it has evolved into what it is today
TNT Sport, the latest addition to the sports broadcasting world, has taken the industry to a new level with its innovative programming and cutting-edge technology. Owned by Warner Bros. Discovery Sports Europe and BT Group, it took over BT Sports on July 18th 2023, promising to deliver unique and engaging content to sports fans across the UK. With a rich history that spans over a decade, TNT Sport has evolved into a modern, dynamic brand that caters to all types of sports enthusiasts. From football and rugby to tennis and cycling, the channel offers an unparalleled viewing experience, which is both captivating and exciting. So, whether you’re a die-hard fan or just love sport, TNT Sport has something for everyone so read on to see how they used a virtual production LED screen hire for the Champions League advert featuring the band Primal Scream.
Champions League Advert Project Overview : A brief synopsis of the project including its concept and goals
Giving viewers the opportunity to witness the ultimate celebration of football’s greatest moments as the Champions League hosted by BT Sports was preparing to transition into TNT Sports. With the iconic band Primal Scream leading the charge, the project aimed to showcase the very best moments from the Champions League, Europa League and the Uefa Conference League. The concept was simple – to create a visually stunning masterpiece that captured the essence of what makes these competitions so special. By using LED screens as backdrops as well as high resolution LED floor this advert did exactly that by contacting Dynamo for a virtual production LED screen hire. So get ready to relive the heart-stopping goals, the thrilling comebacks and the euphoric celebrations that have defined the Champions League over the years. This project is a true celebration of football and is not to be missed.
Blockbuster-level technology: The equipment used to create a Virtual Production LED Screen Hire
For those in the world of virtual production, keeping up with the latest and greatest technology is vital. That’s why Dynamo LED’s technology is always up to date.
This installation warranted a large amount of high tech hardware which included the following:
1 x Back wall consisting of 8m x 5m 2.6mm LED
2 x Side walls consisting of 6m x 5m 2.6mm LED
1 x LED floor consisting of 8m x 6m 3.9mm LED
1 x Barco E2
6 x Novastar 4k processors
1 x Disguise 4×4 pro media server
The Benefits of a Virtual Production LED Screen Hire
When it comes to filming commercials, there’s a lot to consider. For instance, have you ever stopped to think about sustainability? That’s where a virtual production LED screen hire can come in handy. Not only does it reduce the environmental impact of traditional filming methods, but it also offers the unique advantage of being able to see how your commercial is being filmed in real time. Unlike with green screens, actors and crew can interact with a physical and immersive environment, creating a more authentic and engaging final product. So if you’re looking to make your next commercial production more sustainable and dynamic, consider a virtual production LED screen hire.
Directors and actors are able to see what they’re creating by playing back in real-time adjusting as they see fit by using LED technology, camera tracking technology, and real-time render engines.
With a virtual production LED screen hire, you can plan out scenes and shots according to the exact creative vision of the director, right from the very beginning of the filmmaking process. All of this makes it possible to plan everything down to the T. Having said this, it’s not necessary to set the plans in stone! LED Virtual production offers complete creative freedom without compromising practical requirements since it offers the ability to make on-the-fly changes and experiments without risking production or budget.
Using LED virtual production hire makes it easier for producers to budget with greater clarity thanks to the use of virtual production techniques in filming. It is not uncommon for an unexpected element to cause an overrun on a project’s budget, including weather, unavailability of a location, or difficulties with the green screen usage. LED virtual production helps to avoid these extra costs by doing the following:
- Filming content that can be re-filmed during production rather than in post-production
Eliminating the need for reshoots and calling back talent
- Lighting accuracy can be achieved without post-production rendering
- Instead of relying on natural light or weather, producers can create perfect replicas of outdoor landscapes as they see fit
Actors can respond to their surroundings as if they were immersed in that precise location when they perform against an LED screen displaying an entire virtual world. In addition, actors can react instinctively rather than by what they’re told on the set, due to natural sightlines to objects, scenery, and events on the set.
The use of virtual production can allow the creation of almost 360-degree environments that replicate the worlds the director desire, as well as working in conjunction with extended reality (XR). It is possible to create whole worlds using a single LED screen and integrating it with the camera.
3D scanning and photogrammetry enable filmmakers to virtually create any set and environment they desire. In addition, they can move buildings, trees, mountains etc and keep making adjustments using game engines.
Lighting requirements for green screens limit the amount of light available in scenes being filmed using the technology. Filming overcast or dark scenes on a green screen is almost impossible, which means that extra work must be undertaken once filming is finished. As the LED screens create ambient light automatically and have a large grayscale capability the correct lighting for the scene is created automatically, making post-production less labour intrusive.
The Benefits of Hiring From Dynamo LED : An overview of the services that this company provides and why they would be beneficial in a Virtual Production LED Screen Hire
When it comes to completing a project, you want to ensure that the team you have hired is able to provide the best quality services. That’s where Dynamo LED comes in. One of the many benefits of choosing this company for virtual production LED screen hire is the expert advice you will receive. Not only do they have knowledgeable technicians, but they also use the latest technology to get the job done efficiently and effectively. And the best part? They offer competitive rates that won’t break the bank. With Dynamo LED, you can rest assured that your project is in good hands, from start to finish.
The Resulting Video : A review of the final product with comments from TNT sport execs on their satisfaction with the outcome of the Virtual Production LED Screen Hire
After just a couple of days of hard work building the set and creative collaboration plus the final editing, the resulting video is finally complete. Clocking in at 3 minutes and 32 seconds long, it perfectly captures the thrilling energy of the sporting event it was made for. Viewers are taken on an exciting and immersive experience, as crucial moments of the game are seamlessly woven together with dynamic visuals and an electrifying soundtrack. TNT sports executives couldn’t be more satisfied with the final product, applauding the team’s dedication to crafting a video that truly captured the essence of football and kept viewers on the edge of their seats. Their feedback is a testament to the skill and expertise of Dynamo and the production team, who delivered a stunning end result.
Reflection on Collaboration between TNT Sport & Dynamo LED: Highlighting key points of communication, collaboration and success factors for this project
The collaboration between TNT Sport and Dynamo LED proved to be a remarkable success. The project aimed to integrate LED technology into sports events, despite the original approach being based on the use of projection. The key points of communication and collaboration were critical to the success of the project, as it required a team effort to achieve the desired outcomes. Both teams were able to work closely together, resulting in seamless integration of the immersive LED technology. Success factors for this project included effective communication, transparency, and attention to detail. The result was an unforgettable experience for fans and sports enthusiasts alike, with LED virtual production technology taking centre stage and reshaping the way sports events are conducted.
A Great Success For All Involved
All in all, the TNT Champions League campaign was a success due to the collaboration of these two companies. The results spoke for themselves, receiving rave reviews from audiences across Europe. Not only did it demonstrate TNT Sport’s brand reach around the continent but also showcased the quality and professionalism of their team. By partnering with Dynama LED for their virtual production LED screen hire , they managed to create an impressive video that has left viewers talking about it for weeks! It goes to show what is possible when experienced and creative professionals come together with innovative technology. If you are looking to film your own project using a virtual production backdrop, there is no better option than Dynamo LED. Their team can work closely with yours to ensure you get the exact result you envisioned while providing excellent customer service at every stage. So if you need expert assistance capturing your vision on camera – contact our team today!