Dynamo LED Displays built a 2.8 m LED cube as the centrepiece of Reimagining the Future, the Mission 44 charity event hosted by Lewis Hamilton. Set on one corner on a mirrored plinth, the cube played video and imagery about the young people Mission 44 supports across every visible face, with content mapped so it read as one object.
Updated October 2026. Case study first published November 2024.
Project facts
| Client | Mission 44, the charitable foundation founded by Lewis Hamilton |
| Event | Reimagining the Future, a fundraising event hosted by Lewis Hamilton for philanthropists, business leaders and guests |
| Display | Custom LED cube, 2.8 m on each side, standing on one corner |
| Mounting | Mirrored plinth with a central support, so the cube appears to balance on its point |
| Content | Video and still imagery telling the stories of young people supported by Mission 44, mapped across the faces |
| Scope | Design, build, content mapping, installation and de-rig for the event |
The brief: one object the whole room looks at
Mission 44 works to open up education and employment for young people from under-served communities in the UK. For Reimagining the Future the foundation wanted its guests to meet those young people through their own stories, not through a slide deck on a screen at the end of the room. Dynamo proposed a free-standing LED cube from its custom LED displays work: an object guests could walk around, with the stories playing on every side.
What Dynamo built
A 2.8 m cube balanced on its corner
The cube measures 2.8 m along each edge. Rather than sit flat on the floor it is mounted on one corner above a mirrored plinth, so the faces tilt towards the room and the mirror doubles the picture from below. A central support inside the plinth carries the weight, and the power and data for the LED run up through it, so there is no visible cabling.
Content mapped across every face
Each face of the cube is driven as part of one canvas, so a portrait can sit on one side while the headline for that story wraps onto the next. The content, produced for Mission 44, moved between photographs, video and typography on the event’s theme, including “An inclusive education system” and “A diverse teaching workforce”. Lewis Hamilton spoke beside the cube while a projected timeline of the foundation’s year ran on the walls behind.
What the audience said
Safa-Atiya Ahmed, a member of the Mission 44 Youth Advisory Board, said afterwards: “Thank you for creating such an incredible piece of artwork; it was amazing to see it come alive!” That is the test for a piece like this. The technology should disappear and the stories should be what people remember.
Current Dynamo options for an LED cube
An LED cube can be hired for one event or bought for a permanent installation. For hire, Dynamo builds cubes and other shapes from its DRE Series rental cabinets, which are 496 × 496 mm and lock together with corner pieces to give a clean edge. For a permanent build the same geometry is done with fixed-install modules. The figures below are from the DRE Series datasheet and the DIT Pro supplier specification; no prices are given here. See LED screen hire for how an event hire works and LED display products for the fixed-install range.
| Option | Pixel pitch | Panel | Pixels per panel | Brightness (indoor) | Suited to |
|---|---|---|---|---|---|
| DRE P1.93 (hire) | 1.93mm | 496 × 496 mm, 9.2 kg | 256 × 256 px | Over 800 nits | Event cubes viewed from 2 m, portraits and small type |
| DRE P2.58 (hire) | 2.58mm | 496 × 496 mm, 9.2 kg | 192 × 192 px | Over 800 nits | Larger event cubes and stage pieces read from 3 m or more |
| DIT Pro P1.9 (fixed install) | 1.95mm | 250 × 250 mm module | 128 × 128 px | 600 nits | Permanent cubes and columns in lobbies, showrooms and retail |
For curved or spherical pieces Dynamo uses flexible modules instead; the 1.5 m LED sphere hire for the UEFA headquarters showcase shows the same approach on a sphere.
Related Dynamo shaped and event LED projects
- 13 m four-sided LED tower at Muscat Grand Mall, Oman
- 2mm curved LED arch in the Manchester City directors’ box
- Custom LED snowflake for VML
- Ten custom LED triangles for Warner Music Group
- Four LED video walls for Lift 109 at Battersea Power Station, including a 35mm LED mesh countdown fitted to an opening door
- Event rental LED display panels: how to specify them
LED cubes: frequently asked questions
What is an LED video cube?
An LED video cube is a free-standing display built from LED panels on four, five or six faces so it can be viewed from any side. The faces are driven as one canvas, so a single piece of content can wrap around the corners or each face can show something different. The Mission 44 cube is 2.8 m on each side and stands on one corner.
How big can an LED cube be?
Cube sizes are set by the panel module: a 496 mm rental cabinet gives edges of roughly 1 m, 1.5 m, 2 m, 2.5 m or 3 m, and 250 mm fixed-install modules give finer steps. Above about 3 m the weight and the rigging become the limit indoors, and the piece is usually built as an open tower or a four-sided column instead, like the 13 m tower at Muscat Grand Mall.
Can an LED cube be hired for a single event?
Yes. Dynamo builds event cubes from its DRE Series rental cabinets, delivers them with the base, processing and a technician, and removes everything after the event. Hire is priced for the size, the number of faces, the pixel pitch and the days on site, and content can be produced by the client or by Dynamo.
How is content mapped onto a cube?
The processor treats the faces as one large canvas, so the content is designed as a flat layout in which each region corresponds to a face. Elements can be placed to run across an edge, and the layout is tested on the built cube before the event so that type and faces line up. Video, stills and live feeds are all handled the same way.
How is an LED cube supported and powered?
A cube that stands flat sits on its own frame. A cube on its corner, as at Mission 44, is carried by a central steel support inside a plinth, with the LED cabinets locked around it and the power and data cables run up through the support. The plinth is sized and ballasted for the weight of the LED, and the whole piece is checked before guests arrive.
Get a quote for an LED cube
Send us the venue, the date and the size you have in mind, and whether the cube is for one event or a permanent installation, and we will come back with a design, a pixel pitch and a written quote. Get a quote or call 020 3489 9878.
