In the heart of London’s financial district, a new architectural icon has risen—40 Leadenhall. This cutting-edge skyscraper has set a new benchmark for modern design, seamlessly blending contemporary aesthetics with the city’s rich historical fabric. One of the most captivating elements of this prestigious development is the installation of four custom LED arches by Dynamo LED Displays, which have transformed the building’s main foyer into an awe-inspiring digital showcase.
A Visionary LED Installation At 40 Leadenhall
When developers and architects envisioned the interior of 40 Leadenhall, they sought a feature that would not only be visually striking but also push the boundaries of digital display technology. Dynamo LED Displays was entrusted with this challenge, and what they delivered is nothing short of revolutionary—four LED arches, each an impressive 7.38 meters high and 1.488 meters wide, meticulously recessed into the walls to create the illusion of digital Georgian windows.
These custom structures, a mere 50mm in depth, exemplify Dynamo’s unparalleled expertise in precision engineering. By seamlessly integrating cutting-edge LED technology into the fabric of the building’s design, Dynamo has set a new standard for architectural digital displays.
Unrivalled Visual Performance
At the core of this project lies Dynamo’s 1.9mm DRA Series, a display technology that redefines clarity, contrast, and colour vibrancy. Each arch boasts an ultra-high resolution of 768 pixels wide by 3840 pixels high, ensuring crystal-clear imagery and an immersive visual experience. A specially designed resin covering further enhances performance, optimising colour balance, contrast, and grayscale accuracy to deliver an unmatched level of visual depth.
This groundbreaking display system is powered by a Novastar H2 video processor and a Pixera media server, running on a DVS 4U SWARM4-2C4K10G-A4000 Pro+ Interactive PC. Significant work was undertaken with Novastar to develop a seamless solution for delivering video content to the custom LED modules, ensuring a high-performance, flicker-free display with smooth transitions and ultra-high-definition playback.
Precision Engineering Meets Architectural Elegance
Unlike conventional LED screens, the 40 Leadenhall digital arches were custom-engineered to seamlessly fit within the intricate brickwork of the building. Dynamo’s expertise in bespoke LED manufacturing allowed for the creation of uniquely curved cabinets and modules, perfectly aligning with the architectural vision of the space.
To achieve this level of customisation, Dynamo LED Displays designed and manufactured special custom circuit boards, allowing the LED modules to conform to the exact curvature of the digital arches. This precision engineering ensured not only the perfect aesthetic fit but also maximised performance and durability, making this installation a true technological feat.
From concept to execution, every aspect of this installation demanded an uncompromising level of craftsmanship. The depth of the display, the curvature of the modules, and the flawless integration into the walls are testaments to Dynamo’s position as an industry leader in LED innovation.
A Superior Choice in LED Technology
The selection process for this prestigious project was exhaustive, with multiple global LED manufacturers competing to showcase their solutions. Developers and consultants rigorously assessed each contender, requiring real-world demonstrations of display performance. It became evident early on that Dynamo LED Displays outshone the competition, showcasing superior image quality and unmatched durability with their DRA series LED.
40 Leadenhall LED Arches – Setting the Standard for Future Installations
The installation at 40 Leadenhall is more than just a digital feature—it is a testament to Dynamo LED Displays’ relentless pursuit of excellence. By combining state-of-the-art technology with an unwavering commitment to precision and innovation, Dynamo has redefined what is possible in architectural LED displays.
For developers, architects, and visionaries seeking the highest standard in digital display solutions, Dynamo LED Displays stands unrivaled. With a portfolio of world-class installations and a reputation for excellence, Dynamo continues to shape the future of LED technology—one groundbreaking project at a time.
