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Canada Goose Unveils Stunning Window LED Displays
Dynamo LED Displays is proud to showcase our latest high-impact project with the iconic performance luxury brand, Canada Goose. We successfully designed and installed two exceptional, high-brightness LED window displays at their flagship stores in Munich and London. These installations highlight Canada Goose's innovative collaboration with the prestigious design institution, UAL Central Saint Martins.
Project Video
Illuminating a Prestigious Collaboration
Canada Goose is celebrated for its commitment to craftsmanship, heritage, and performance. Their partnership with the next generation of designers at Central Saint Martins represents a bold step forward, blending tradition with fresh creative vision. To bring this collaboration to life visually, the brand needed a display solution that was as vibrant and technically advanced as the collection itself.
Retail LED window display project overview
The brief demanded an immersive retail LED window display capable of cutting through bright, urban daylight while remaining crisp at close range. We engineered two custom installations—one in Munich and one in London—built around a fine 2.6 mm pixel pitch for near‑field clarity and high‑brightness output for window‑facing use.
Munich Flagship
- Size: 2.75 m (W) × 2.5 m (H)
- Pixel pitch: 2.6 mm
- Install window‑facing: Yes (daylight readable)
- Installation: Overnight, 10 September 2025
London Regent Street
- Size: 5.0 m (W) × 2.5 m (H)
- Pixel pitch: 2.6 mm
- Install window‑facing: Yes (daylight readable)
- Installation: Overnight, 16 September 2025
To achieve daylight legibility, the displays operate at a window‑class brightness specification (designed for >3,500 nits) and use high‑refresh drivers to preserve motion fidelity in video content. The fine pitch avoids visible pixelation for shoppers standing just a metre or two from the glass, making product textures and typography appear clean and continuous.
Technical excellence in retail storytelling
Window environments introduce distinct technical constraints—direct sun, reflections, thermal loading, and limited service access. Our engineering plan addressed each:
- Brightness & contrast: window‑optimised luminance, calibrated gamma, and dark‑level control to retain detail in highlights and shadows during peak daylight.
- Fine pitch for near‑field viewing: 2.6 mm ensures sharp edges on type and garments even from short viewing distances.
- High refresh rates: minimises scan artefacts in fast motion sequences—useful for fashion footage and cinematic edits.
- Thermal management: allowance for solar gain; intake/exhaust paths and safe operating envelopes considered at design stage.
- Serviceability: front‑access modules and neat cable management enable rapid out‑of‑hours maintenance.
- Control system: integrated with our preferred NovaStar workflow for reliable scheduling, colour management and remote diagnostics. (Dynamo works extensively with NovaStar systems.)
From the field: Daniel Reynolds
“Window installs live or die by daylight balance.” At Regent Street we measured ambient lux through the day and tuned the display’s brightness curve so content stayed vivid without blooming whites. We also pre-graded creative assets to keep skin tones natural while preserving garment detail.
Both stores traded the next morning, so our teams completed structural alignment, commissioning and QC overnight. A disciplined pre-build, rigging plan and colour pipeline meant we could move fast on site and still sign off to brand standards before doors opened.
Practical specification checklist
When planning a window bright LED display, we recommend the following minimums and checks:
- Brightness: target ≥3,500 nits for sunlit façades; pair with automatic light‑sensor dimming for evenings. [Reference: CIE Luminance & Roadmap]
- Pixel pitch: match to viewing distance (e.g., ~2–3 mm for close‑up retail windows).
- Colour: calibrate to a known gamut and white point; maintain per‑tile uniformity across the wall. [Reference: IEC/ISO Colour Measurement]
- Refresh: ≥3,840 Hz to mitigate scan artefacts in filmed content. [Reference: SMPTE guidance]
- Thermal & electrical: account for solar gain, ventilation, and breaker sizing per max power draw. [Reference: IEC 62368‑1]
- IP & safety: select appropriate IP rating where condensation or ingress may occur near glazing; follow safe access/egress for maintenance. [Reference: BS EN 60529]
| Parameter | Applied | Why it matters |
|---|---|---|
| Pixel pitch | 2.6 mm | Sharp near‑field viewing in retail windows. |
| Brightness (window class) | >3,500 nits | Daylight readability through glass. |
| Refresh rate | High‑refresh driver ICs | Smooth motion; eliminates scan artefacts in camera. |
| Control platform | NovaStar (Dynamo standard workflow) | Robust scheduling, monitoring and calibration. |
Content design for LED window displays
- Contrast‑led creative: use bold mid‑tones and clean edges; avoid ultra‑low‑contrast detail at midday.
- Motion pacing: slower cuts (2–4 s) are easier to parse for passers‑by at oblique angles.
- Type: keep body copy >24 px @ 1080p equivalent; use high‑contrast brand colours.
- Sensor‑based dimming: pair day/night versions; prevent night‑time glare onto pavements.
Related reading on Dynamo
FAQs: LED window displays
What brightness do I need for a retail window?
As a rule of thumb, specify ≥3,500 nits for sun‑exposed façades and add sensor‑based dimming for dusk/night. Interior ambient light and glazing type can shift the target.
Is 2.6 mm pixel pitch right for close viewing?
Yes for typical window distances of ~1–3 m. If customers stand closer, consider 1.9–2.5 mm; if further away, 3.9 mm may be acceptable.
How do you manage heat build‑up behind glass?
We model solar gain, provide intake/exhaust airflow and set thermal limits in the control system. This safeguards LED lifetime and colour stability.
What control system do you use?
We standardise on NovaStar for reliability, calibration and remote monitoring—paired with Dynamo CMS (cloud or local) for content scheduling.
Can the display be serviced without disrupting trading?
Yes—our retail windows use front‑service modules and neat cable runs, enabling rapid overnight maintenance.
Do you offer warranty and service cover?
Yes—a 3‑year return‑to‑base warranty as standard, with optional service contracts (typical 24–48 hour response).
Plan your next LED window display
Speak to our team for a site assessment, photometric targets and a content‑ready engineering plan.
Call: +44 (0)203 489 9878 | Email: sales@dynamo-led-displays.co.uk
HQ (London): 146a Brick Lane, London, E1 6RU, GB | Oxfordshire: Rowan House, Long Toll, RG8 0RR, GB
