Custom LED Displays & Bespoke LED Screens

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What We Build: Custom LED Display Types

Standard rectangular panels are only the starting point. We manufacture curved LED walls, flexible LED displays that wrap around columns and architectural features, transparent LED screens for glass facades, spherical and cylindrical designs, and ultra-large format video walls spanning entire building elevations.

Indoor and outdoor environments demand fundamentally different specifications. We match pixel pitch to viewing distance, select the correct IP rating for weather exposure, and calculate brightness requirements for ambient light conditions. The result is a display that performs precisely where it’s installed — not a compromise between environments.

We work across the current technology spectrum: direct-view LED (DV-LED) for most commercial applications, MiniLED for tighter pixel pitches and improved contrast, and MicroLED for premium installations requiring the highest resolution and colour accuracy.

Custom LED Display Products

Pixel Pitch: Choosing the Right Specification

Pixel pitch determines image clarity at a given viewing distance. Specifying too fine a pitch wastes budget; too coarse and the image breaks down. Use this table as a starting reference:

Minimum Viewing DistanceRecommended Pixel PitchTypical Application
0.5m – 1mP1.2 – P1.8Boardrooms, reception desks, close-view retail
1m – 3mP2.0 – P2.5Exhibition stands, indoor lobbies, retail
3m – 6mP2.5 – P3.9Retail video walls, event backdrops
6m – 15mP4 – P6Large-format indoor, atrium displays
15m+P6 – P10+Outdoor, stadiums, building facades

We’ll confirm the right specification for your project during consultancy — viewing distance is only one factor alongside content type, ambient brightness, and budget.

Dubai International Airport — Expo 2020

An experiential LED installation in the Terminal 3 arrivals hall at DXB — one of the world’s busiest international airports. Flexible curved LED was used to wrap 360° around structural columns, creating immersive “halo” screens for Expo 2020 arrivals messaging. Delivered in a four-month window in a fully live airport environment.

  • Scale: 169 m² across 10 LED structures
  • Pixel pitch: 2.5 mm flexible curved LED
  • System: 32 million pixels, 9 km fibre distribution
  • Control: 3× Disguise 4x4Pro + 10× NovaStar MCTRL4K (5 master / 5 backup)
  • Environment: 24/7 live airport, Terminal 3, Dubai
LED Displays with custom video content
Wide foyer view showing multiple recessed LED arches aligned within the interior wall at 40 Leadenhall, London.

40 Leadenhall, London

Four bespoke LED arches recessed flush into the main foyer walls at one of London’s most prestigious commercial addresses. Engineered to create a “digital Georgian window” effect — architecturally integrated rather than bolted on, coordinated with the building’s architects from day one.

  • Screen type: 4× custom recessed LED arches
  • Each arch: 7.38 m high × 1.488 m wide, 50 mm installation depth
  • Pixel pitch: 1.9 mm (DRA Series) — 768 × 3,840 px per arch
  • Control: NovaStar H2 + PIXERA media server
  • Environment: Indoor architectural integration, London EC3

Lewis Hamilton LED Cube — Mission 44

A fully bespoke geometric LED cube built for Lewis Hamilton’s Mission 44 charity activation. Every face is a seamless display surface — no bezels, no visible joins. The cube ran real-time storytelling content about young people supported by the charity.

  • Structure: 2.8 m tall cube, all six faces active LED
  • Resolution: 428 × 428 px per face
  • Use case: Live charity event, immersive brand activation
  • Client: Mission 44 (Lewis Hamilton Foundation)
A custom LED cube that was hired to Lewis Hamilton for a charity event
Custom LED Screen attached to London bus

How We Work: From Brief to Installation

Phase 1 — Consultancy: We start with a detailed technical conversation about your space, viewing distances, content requirements, structural constraints, and budget. No generic proposals.

Phase 2 — Design & Engineering: Our in-house team produces technical drawings, 3D renders, and full specifications. For architectural installations, we work directly with your architects and structural engineers.

Phase 3 — Manufacturing: Every custom display is assembled and fully tested before it leaves the factory. Burn-in testing, colour calibration, content verification — you see it working before it ships.

Phase 4 — Installation: Our teams handle structural mounting, electrical integration, and on-site commissioning with your team present.

Phase 5 — Support: We provide maintenance contracts, remote diagnostics, and spare parts supply for the life of the display.

Other Examples

Hour Passion, Gatwick Airport — The UK’s first structural LED video shop front. Every element of the shopfront is LED — panels replacing conventional glass and signage to create a fully dynamic retail facade in one of the UK’s busiest travel retail environments. Built for a luxury Swiss watch retailer.

Barclaycard — Interactive LED digital bookcases for a corporate innovation space. Each bookcase integrates LED display technology with physical installation design, combining the look of a traditional office feature with live digital content.

Warner Music Group — Custom LED triangles manufactured to a non-standard geometric specification. Ten bespoke triangular LED panels built for a creative industry client where standard rectangular displays simply weren’t an option.

custom shape LED Display
Custom LED Display

Custom Content Creation

We also provide a full video content service, creating high-quality video content to be displayed on our clients’ custom LED displays. 

At Dynamo LED Displays, we strive to provide our clients with the best quality bespoke LED displays, along with a full-service package that takes care of every step of the process. 

Investment & Pricing

Custom LED display projects typically range from £10,000 for smaller indoor installations to £500,000+ for large-scale architectural commissions. The primary cost drivers are screen size and shape, pixel pitch, brightness and IP rating, cabinet material, content management systems, and installation complexity.

We provide detailed, itemised quotations — not ballpark figures. Every line item is visible so you can make informed decisions about specification and budget.

LED Display on hot air balloon
Custom triangle LED cabinet
Curved LED Cabinet

Custom LED Hardware

We also specialise in custom-designed hardware that can be any desired shape or size and in very low pixel pitches. 

Whether you’re looking for a simple rectangle or an intricate shaped solution, we have the capabilities to create the perfect display for your needs.

With our custom LED Displays, you can be sure of a high-quality product that is tailored to your specific needs and requirements. You can check out our off-the-shelf solution designed for exhibitions here DEX Series.

Frequently Asked Questions

How do I know which pixel pitch is right?
The starting point is minimum viewing distance. From there we factor in content type, ambient light, and budget. We confirm the right specification on your consultancy call.

What’s the typical lead time?
Standard configurations: 6–10 weeks. Complex architectural projects: 12–20 weeks.

Is there a minimum project size?
We work on projects from around £10,000 upwards.

Indoor vs outdoor — do I need a different product?
Yes. Outdoor requires 5,000–10,000 nits brightness, IP65/66 weatherproofing, and coarser pixel pitches. An indoor panel used outdoors will fail.

Do you handle content as well as hardware?
Yes — full content service from initial creative through to ongoing management. We also supply CMS systems so your team can manage updates in-house.

Why Dynamo LED Displays

Operating since 2013, we’ve delivered custom LED projects across the UK and internationally. We control every stage in-house — from initial concept through to factory testing and on-site commissioning. No middlemen, no quality compromises.

Our team includes electronics engineers, structural specialists, and content system integrators. We operate from London and Dubai, delivering projects across Europe and the Middle East under one contract: consultancy, design, engineering, manufacturing, installation, and aftercare.

Start Your Project

Book a 30-minute LED consultancy call — we’ll assess your requirements and recommend a specification. No obligation, no sales pitch — just a technical conversation with someone who knows LED displays.

Harrods Logo
Warner Music Group Logo
Louis Vuitton Logo
LG Logo
Google Logo
Barclays Logo
Hermes Logo
PIMCO Logo
Facebook Logo

Beyond Standard LED — Our Custom Hardware Capability

Beyond curved walls and transparent facades, our custom hardware capability extends to LED cubes (such as the fully-faced Mission 44 cube built for Lewis Hamilton’s foundation), interactive LED installations, fine-pitch indoor screens for close-viewing retail POS counters and ceiling-mounted immersive digital canvases, and high-brightness outdoor panels for shopfront and architectural use. Premium projects use Nichia, Kinglight, and equivalent LED chip suppliers where colour accuracy and panel lifespan are project-critical.

 

Additional Flagship Bespoke Installations

AutoTrader Manchester HQ — Double-Curved LED Ribbon

A creative-marketing-led installation requiring a ribbon that curves in both directions — a single LED structure that bends both inward and outward across the same run. Off-the-shelf flexible LED only supports single-axis curvature; this was custom-engineered hardware. Case study

AutoTrader Manchester HQ — Double-Curved LED Ribbon

A creative-marketing-led installation requiring a ribbon that curves in both directions — a single LED structure that bends both inward and outward across the same run. Off-the-shelf flexible LED only supports single-axis curvature; this was custom-engineered hardware. Case study

Hermes — Festive 2024 LED Window Displays

Bespoke hardware and content-calibrated installations across multiple Hermes flagship boutiques. Combined custom-mount hardware with controlled-environment colour calibration for luxury retail. Case study

Muscat Grand Mall, Oman

Gigantic LED screen installation in one of the Middle East’s largest shopping centres. Heat-tolerant outdoor-rated specifications with bespoke mounting for shopfront and atrium integration. Case study

Superdry, Heathrow — LED Shopfront

Complete LED shopfront installation for a Heathrow Terminal high-street brand, following the structural-LED principle pioneered at Hour Passion Gatwick. Case study

Lewis Hamilton — Mission 44 LED Cube

Fully bespoke 2.8 m geometric LED cube built for Lewis Hamilton’s Mission 44 charity event. Every face a seamless display surface — no bezels, no visible joins. Case study

Hot Air Balloon LED Display

Flying LED display mounted on a hot air balloon — one of Dynamo’s most distinctive creative-engineering capabilities, demonstrating LED hardware engineered for unconventional mounting and airborne use. Case study

Harrods Knightsbridge — Multi-Brand LED Installations

Three separate luxury-brand LED installations at Harrods Knightsbridge (Audemars Piguet, Beats by Dre, Oculus Quest 2) — demonstrating Dynamo’s long-standing presence in the UK’s flagship luxury-retail environment.

Trading Floor & Financial-Services LED

Dynamo has delivered bespoke LED tickers and trading-floor displays for financial-services and luxury-retail clients including Alpha FX, PIMCO, Bob Bob Cité (75 m London ticker), China Mobile (curved HQ ticker), and Hermes “Brides de Galaxy” tickers. These installations combine ultra-thin LED ticker hardware with 24/7 reliability standards and custom mounting for trading-floor and lobby environments.