What “custom” means in a custom LED display
Custom LED displays are screens engineered to a brief rather than picked from a catalogue: a non-standard shape, a curve or corner a rectangular panel cannot follow, a pitch and brightness matched to an unusual viewing environment, or a structure that has to disappear into the architecture around it. Dynamo LED Displays designs, manufactures and installs custom LED displays in-house — our own engineers take a project from first CAD drawing through fabrication to on-site commissioning, which is why briefs that off-the-shelf suppliers turn away (snowflake-shaped logos, double-curved ribbons, recessed architectural arches) end up with us.
Custom LED display case studies you can read
Every project below is a published Dynamo case study of a custom LED display — real briefs, real engineering decisions, real installed results:
- VML snowflake LED display
- A snowflake-shaped display built from triangular LED modules to reproduce the agency's logo in its London headquarters lobby — the shape simply cannot be made from square panels.
- 40 Leadenhall, London
- Four custom recessed LED arches built flush into the foyer walls of one of the City's landmark towers, coordinated with the building architects from day one.
- Dubai International Airport, Terminal 3 arrivals
- Large-format LED engineered for one of the world's busiest airport terminals.
- Battersea Power Station — Lift 109
- Four LED displays across the Lift 109 visitor attraction, including a mesh screen built into the lift's opening doors and a display housed in a custom metal fabrication.
- Manchester City Directors' Box LED arch
- A shaped arch display fitted into the hospitality architecture at the Etihad Stadium.
- Arsenal Football Club
- LED mirrors, right-angled custom LED tickers and high-brightness window screens across The Armoury, Arsenal's merchandise store.
- Warner Music Group — 10 custom LED triangles
- Ten triangular LED displays fabricated to a non-standard geometry for Warner Music Group.
- Alpha FX trading-floor LED ticker
- A custom market-data ticker engineered for a live financial-services trading floor.
Curved, flexible and shaped custom builds
Curves, columns, drums and waves are handled with our LVW FlexCurtain flexible LED range, and flexible modules are available at fine pixel pitches down to P1.86mm — tight enough for close-viewing curved surfaces, not just large-radius sweeps. If the brief involves bending a screen rather than shaping its outline, start with our flexible LED screens page and we will match the bend radius, pitch and environment to the right module.
Which Dynamo product family fits a custom brief?
| Brief | Product family |
| Premium fixed indoor installation (flagship lobbies, retail, broadcast) | DFC Series |
| Mid-range fixed indoor installation | DX Series |
| Rental, exhibition and event builds | DRE Series |
| Outdoor large-format and architectural | DVO Series |
| Curved, flexible or shaped surfaces | LVW FlexCurtain |
Sectors we build custom LED displays for
Recent custom LED display work spans luxury retail and shopfronts, corporate headquarters and workplace fit-outs, stadiums and sports hospitality, airports and transport hubs, exhibitions and brand activations, financial-services trading floors, visitor attractions, and luxury residential projects — in the UK and internationally.