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Liverpool FC outdoor LED display: P3.9 stadium screen with NovaStar control
Dynamo LED Displays is proud to announce our latest project with Liverpool Football Club, a stunning outdoor LED display positioned prominently above the stadium's ticket office. This installation marks our return to the iconic venue, reinforcing our strong relationship with the club and showcasing our advanced display technology. Our goal was to provide a dynamic platform for the club to communicate with fans, and this new screen delivers exactly that.
This new display is dedicated to showcasing crucial information for fans, such as details on upcoming matches and real-time ticket availability. It serves as a vital communication tool, ensuring supporters are always up-to-date as they approach the stadium. While we previously installed an indoor display at the club store in 2017, this new outdoor project is a completely separate venture, designed for a different purpose and environment.
A high-brightness outdoor LED display above Liverpool FC’s ticket office delivers real-time messaging to supporters as they arrive at the stadium. Designed, engineered and installed by Dynamo LED Displays, the project pairs a P3.9 mm screen with a robust control stack to ensure reliable visibility in all weather and lighting conditions.
Project overview
Objective: Provide a highly visible, always‑on communication channel for fixtures, ticketing and operational announcements directly at the stadium entrance.
Scope: Outdoor LED display mounted to an existing structural frame above the ticket office; integration with the club’s content workflows and remote monitoring.
Outcome: A rapid, precision installation with robust controls for remote updates and adaptive brightness, minimising disruption at a busy venue.
Project snapshot
| Item | Detail |
|---|---|
| Application | Outdoor, stadium ticket‑office fascia |
| Pixel pitch | P3.9 mm |
| Brightness | High‑brightness outdoor spec (typically ≥5,000 nits for P3.9), engineered for daylight readability. |
| Weather protection | Outdoor, weather‑resistant cabinet design suited to UK conditions (see IP rating guidance below). |
| Control | NovaStar TU15 Pro with HDMI output, 4 × RJ45 outputs, Android 11 and a sensor port for ambient‑light input. |
| Installation time | ~1.5 days on site (from arrival to commissioning) |
| Content management | Dynamo CMS (cloud or local), with remote scheduling and approval workflows |
Brightness capability for P3.9 outdoor cabinets is referenced from Dynamo’s product pricing/specification sheet; TU15 Pro I/O and sensor‑port capability from NovaStar’s technical list.
Why P3.9 for this use case? At pedestrian approach distances of ~4–10 metres, a 3.9 mm pixel pitch offers a clear balance of legibility for text, ticketing information and brand motion without unnecessary cost or power overheads.
Engineering the install: existing frame, precise fit
This project required the screen to mount onto an existing framework above a busy ticket office. Our team coordinated early with local metalworkers, providing detailed drawings and connection details so the frame could be adjusted for a perfect cabinet fit. That proactive collaboration compressed lead‑time and allowed a clean, safe, 1.5‑day install, minimising disruption to stadium operations.
Key steps
- Survey & modelling: Verified steelwork, fixings, tolerances, cable routes and sightlines (fan approach angles).
- Fabrication support: Issued shop drawings for bracketry and tolerances to the local fabricator; agreed lift plan and access.
- On‑site execution: Cabinet fit, power/data terminations, safety checks and commissioning, including daytime brightness tests and night‑time dimming profiles.
Display hardware chosen for stadium conditions
For outdoor environments subject to rain, wind and variable daylight, Dynamo specified a P3.9 mm, high‑brightness outdoor cabinet class from our range (DVX Series). In our tests, Dynamo's P3.9 outdoor cabinets are rated at approximately 7,000 nits, ensuring content remains legible in direct daylight and at low sun angles.
What that means in practice
- Daylight visibility: High luminance (nits) maintains contrast under bright skies.
- Durability: Outdoor cabinet construction provides dust and moisture resistance suitable for the UK climate (see BS EN 60529/IEC 60529).
- Serviceability: Modular cabinets and front‑service options reduce maintenance windows in a high‑footfall area.
Note: Earlier in 2017, Dynamo delivered an indoor display for the club shop. This new scheme is a separate, outdoor‑rated system built for a different purpose and environment.
Control & monitoring: NovaStar TU15 Pro + Dynamo CMS
- NovaStar TU15 Pro: Provides HDMI output, 4 × RJ45 outputs, a sensor port for brightness automation, and Android‑based control with network connectivity. Rated up to ~2.6 million pixels (max width 4096 px, height 1920 px), making it a reliable fit for medium‑scale stadium fascia and entrance screens.
- Adaptive brightness: Integration with an ambient‑light sensor allows automatic dimming at dusk and dawn for comfort and energy efficiency.
- Dynamo CMS: Content can be managed in the cloud (remote access, roles/approvals) or via a local connection where preferred—useful for venues with changeable network policies.
- Remote monitoring: Fleet‑level status checks and alerts enable proactive maintenance to reduce downtime.
Results & next steps
The new ticket‑office display has improved wayfinding and operational communications on match days. Feedback from Liverpool FC has been positive, and the club is considering additional screens on the same CMS for unified control across entrances and interior concourses.
From the field — Daniel Reynolds, Managing Director
On fitting to existing structures: “Working with a live stadium environment means you can’t shut spaces for days. By engaging local metalwork partners early and locking tolerances, we delivered a clean fit and kept the site open. That’s what allowed us to get from arrival to live content in roughly a day and a half.”
On visibility and comfort: “Daylight readability matters, but so does fan comfort after dusk. The TU15 Pro’s sensor input made it easy to tune a brightness curve that preserves contrast in sunshine and dials back luminance at night.”
Practical guidance: specifying an outdoor stadium LED display
Five checks before you buy (stadium/arena fascias)
- Brightness: For UK daylight, target ≥5,000 nits (higher for south‑facing or glass‑surrounded sites).
- Pixel pitch vs distance: For approach viewing, P2.9–P4 mm typically balances clarity and cost.
- Ingress protection: Confirm front‑face protection in line with BS EN 60529 / IEC 60529 (IP Code).
- Control stack: Ensure your controller supports your pixel load, sensor input and network model (cloud/local). NovaStar TU15 Pro is a robust option for medium‑scale fascias.
- Access & maintenance: Plan for front‑service modules, safe work‑at‑height procedures and clear maintenance zones (HSE Work at Height Regulations).
Commissioning checklist
- Ambient‑light sensor installed and calibrated
- Day/night brightness schedule approved
- Content safe areas confirmed (text height legibility; see CIE guidance)
- Electrical inspection in accordance with BS 7671 (IET Wiring Regulations)
- Asset registered in monitoring platform with contact/escalation paths
Frequently asked questions
What brightness does an outdoor stadium LED screen need?
For UK daylight conditions, aim for ≥5,000 nits; higher values help with direct, low‑angle sun.
Is P3.9 mm a good choice for a ticket‑office fascia?
Yes—at approach distances of ~4–10 m, P3.9 balances crisp text with cost‑effective coverage.
What IP rating should I request?
Outdoor fascias commonly target IP65 (front) / IP54 (rear); confirm against BS EN 60529 / IEC 60529.
Can I automate screen brightness by time of day?
Yes. Controllers such as the NovaStar TU15 Pro support ambient‑light sensor inputs for automatic dimming.
Cloud vs local content control—what’s best for a stadium?
We support both via Dynamo CMS. Cloud is ideal for centralised scheduling; local is useful where network policies are strict.
How fast can a project like this be installed?
With pre‑engineered brackets and an existing frame, we completed this project in ~1.5 days. Times vary by site access and structure.
Will the controller handle my required resolution?
The TU15 Pro manages up to ~2.6 million pixels (maximum width 4096 px, height 1920 px), suitable for many entrance fascias.
