Immersive LED Installation at CPHI Worldwide 2025, Frankfurt Messe

When one of the worlds leading pharmaceutical companies unveiled its latest stand at CPHI Worldwide 2025 in Frankfurt, they trusted Dynamo LED Displays to deliver a commanding visual centrepiece. The result was an elegant, immersive LED configuration that blended seamlessly into the architecture of their exhibition booth — a showcase of innovation, precision, and brand presence.

Project Overview

To create maximum impact within the stand’s footprint, Dynamo installed two vertical DEX Series LED walls, each measuring 2.48 m wide × 3.47 m high and boasting a crisp 2.06 mm pixel pitch.

Each display delivered a native resolution of 1,200 × 1,680 pixels, ensuring pin-sharp clarity for close-up visitors and wide viewing angles for the surrounding exhibition traffic.

Built directly into the stand structure, the screens were seamlessly integrated into the booth framework — fully compatible with both BeMatrix and Aluvision systems. This allowed for a sleek, frameless appearance that felt like part of the architecture rather than an added element.

Technology & Integration

At the heart of the system, a NovaStar 4K processor handled the synchronised playback across both displays, ensuring smooth transitions and perfect content alignment. The screens ran high-definition dynamic visuals that complemented the clients branding and messaging, creating a captivating digital environment that drew attendees into the space.

The Result

The twin DEX LED walls formed the backbone of an immersive booth design, surrounding visitors with vibrant motion graphics that conveyed AbbVie’s vision for scientific advancement and innovation.

The combination of high resolution, colour accuracy, and architectural integration reflected Dynamo’s commitment to delivering precise engineering with creative freedom — qualities that define our work on the world’s most prestigious exhibition projects.

About the DEX Series

Dynamo’s DEX Series is designed for premium indoor applications requiring flexibility and reliability. The system offers:

• BeMatrix & Aluvision frame compatibility for exhibition and event integration

• Front serviceability and lightweight die-cast aluminium design

• High refresh rates and smooth playback ideal for broadcast-grade visuals

• Optional interactive and curved configurations

The installation stands as another example of how Dynamo’s cutting-edge LED technology helps global brands like AbbVie communicate their story through immersive visual experiences.